# potential

Potential is on the Academic Word List.

### Pronunciation

• IPA (key): /pəˈtɛnʃəl/
•  Audio (US) (file)
• Hyphenation: po‧ten‧tial

 Positivepotential Comparativenone Superlativenone
Potential is on the Academic Vocabulary List.
1. (usually before a noun) A potential customer, benefit, problem, etc. is one that might happen in the future.
Realistic goals can then be set to prevent potential problems from becoming actual ones.
To grow, a business must identify potential customers and their needs.

## Noun

Potential is on the Academic Vocabulary List.
1. (uncountable) If ${\displaystyle x}$  has potential for ${\displaystyle y}$ , then it might change toward ${\displaystyle y}$  or cause ${\displaystyle y}$ .
Technology has the potential for improvement as well as for harm.
2. (uncountable) If something has or shows potential, they will likely be very good in the future.
3. (countable & uncountable); (electronics) The potential is the difference in voltage between two points on an electrical circuit.